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Older women and younger men are the new trend in spring ad campaigns, recognizing that women over 40 have a significant buying power. Magazines and ads have tapped the talents of Madonna, Linda Evangelista, Demi Moore, Rene Russo and Christy Turlington to appear in suggestive poses with younger lads in upcoming spreads and campaigns. Of course, these women are airbrushed back to their mid-20's, so we're not sure if this really appeals to their target demographic or not. Also of note: Mariah Carey is officially a cougar now. [Stylecaster]