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LIVE! On Sunset just opened a popup for UK brand Superdry. Superdry has a rabid, cult-like fanbase, yet they're not quite in the mainstream.
At least, not yet, anyway.
The collection is a very multi-cultural affair: it manages to be British, Japanese, and distinctly Americana, all at the same time. It's a pretty extensive assortment that includes jeans (of course), leather jackets, sweaters, polos and rugby shirts, even flip-flops. LIVE! On Sunset popup offers a good representation of the brand, and it's all priced about right (sale tees starting as low as $25, lots of jeans for starting for a Franklin—all the way up to rugged leather jackets in the ballpark of $290 for gals and topping out at $525 for guys).
If "limited time only" isn't enough to get you down there, how about "deal"? Select pieces are 20% off. And if you go to the store and mention you're a Racked reader, they'll kick down 100 bonus points for the LIVE! On Sunset reward program.
· LIVE! On Sunset [Official Site]
· Superdry [Official Site]