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Tattoo-mesh leggings, a tee with eyes at the shoulders, a low-cut piece that's half gingham blouse and half bustier?make no mistake, the new Jean Paul Gaultier for Target line is definitely courting younger buyers. We like the idea of some of these pieces, such as the tattoo print bathing suit?or is it a bodysuit? We get the idea of luring younger consumers: the idea is to indoctrinate them into a brand early, thereby creating a customer for life. But which brand is really benefiting? JPG may be getting a fat paycheck, but does anyone really believe that a girl who ponies up for a $30 tee will go on to buy a $600 dress—ever? [Racked]
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