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Beverly Hills, The Brand

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The cash-strapped Beverly Hills school district is taking a page out of Harvard University's fundraising book—they're launching a Beverly Hills High School clothing collection. The LA Times reports that the line of "California casual" clothing and accessories, emblazoned with a logo bearing palm trees and the school's name, will be sold at stores like Sears and JC Penney both here and overseas. State-wide budget cuts have prompted the move, and Beverly Hills trustees are "counting on teenagers to snap up the merchandise because of the city's celebrity and the popularity of television's Beverly Hills, 90210." After all, who doesn't want to be Shenae Grimes? [LAT]