Relocations: Satine Brings Parisian Ambiance to New West 3rd Shop

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As Blackburn and Sweetzer reported last week, Satine has officially moved into its new boutique at 8132 West 3rd Street—a lofty, light-filled space that's actually two storefronts combined into one. We stopped by yesterday to find owner Jeannie Lee manning the tills, and she was kind enough to take us on a tour of the shop, all while filling us in on what's coming up for fall.

The humongous space has been divided into five distinct "moments", all inspired by Parisian showrooms and apartments owned by Lee's friends. To the left of the entryway, for example, is a cozy "TV room" filled with cheerfully-painted vintage furniture and cozy clothing, while the space to the right was designed to look like the old Satine, with floral prints, whitewashed furniture, and more dressed-up attire (think labels like Thakoon, Whitley Kros and Devastee).

To the left of a massive blue staircase in the back, an alcove has been transformed into a shoe salon, juxtaposing edgy pairs by Pierre Hardy, Balenciaga and Repetto with elegant wallpaper and chairs. On the other side of the stairs lies a room with a black-and-white checkerboard floor, which will eventually house a shop-in-shop dedicated to stylist Andrea Lieberman's clothing line, A.L.C. The sunny second floor currently harbors Lee's lingerie line for Anthropologie, Bacini, but she tells us that it'll soon be given over to Whitley Kros and another, as-yet-unnamed designer, both of whom will be creating installations for the shop.

All of this new space has given Lee the opportunity to stock new collections, including Dries van Noten, a smattering of vintage pieces, and Satine's private label, which will be launching next month. Lee, who designed the line herself, tells us it will be full of "simple, timeless pieces that go easily from day to night", like a black silk jumpsuit and a leopard-print coat. Plus, she's been working with an art consultant to dress the walls, bringing in artists like Eamon Ore-Giron (whose work with vintage rock albums will be coming to the shop soon) and Steven Bankhead (one of his neon pieces was already sold during the opening weekend).

So, given that many shops have departed West 3rd Street in recent months, why has Lee decided to stay put? "I love this street—there's no other area in LA that I can imagine being in", she says emphatically, going on to cite the many local shops and restaurants that mesh with Satine's indie vibe. Plus, the shop has reportedly seen an uptick in foot traffic in its new location, with a lot of first-time customers stopping by after lunch at The Little Next Door or AOC —proof that when it comes to LA retail, just being on the right side of the street makes all the difference.
· Opening Soon [Racked]
· Satine [Official Site]