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Taking a page out of our sister site Curbed LA's book, Today, LA; Tomorrow, the World is an irregularly scheduled, hyper-punctuated look at how LA retail is making a mark across the globe. Today, we head to Tokyo, where Ron Herman has just opened its first outpost outside of Los Angeles.
Back in May, we reported that Ron Herman was planning to open a branch of his quintessentially SoCal boutique chain to Tokyo's Sendagaya district, a residential area not far from the infamous Harajuku shopping area. Our friends at the store sent us a few photos of the new location, and it's clear that Herman took his mission seriously: trying to recreate a West Coast feel in the middle of an Eastern metropolis. From the beach house shutters and greenery outside to the whitewashed wood and painted surfboards within, the shop's seaside feel surpasses even that of the LA stores.
The shop also includes a solid contingent of LA-based designers—Seneca Rising, Erin Wasson x RVCA, LnA and Current/Elliott, among many others—who rep our fair city alongside international heavyweights like Maison Martin Margiela and Stella McCartney. But that's not to say the brand is totally without a Japanese influence—WWD notes that a collaboration with Mastermind Japan, including a special pair of Dickies pants and a $15,000 Rolex watch, sold out before the Ron Herman even opened its doors. Welcome to the neighborhood.
· Storecasting: Ron Herman Continues LA's Love Affair with Japan [Racked]
· New Stores Crop Up in Tokyo [WWD, sub. required]
· Ron Herman Tokyo [Official Site]