Storecasting: Jack Spade Debuts Apparel and Accessories Collection at Apartment Number 9

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It's common knowledge among those who work in fashion that store launches are best lubricated with free food and alcohol. That's why Jack Spade celebrated its first ever apparel and accessories collection at Apartment Number 9 in Beverly Hills last Thursday night with hot dogs and tequila shots. Branching out from sturdy leather bags, the line has expanded, offering everything from plaid neckties to pastel dress shirts to brightly hued wallets.

For anyone familiar with the Kate Spade brand, of which Jack is an offshoot, the apparel and accessories now offered by the label are exactly what one might imagine—think thirtysomething Ivy League professor on holiday with a sense of humor. Darker than J.Crew and more fun than Banana Republic, the new designs prove that a place exists in the world of haberdashery for investment pieces at reasonable price points (most accessories are under $100, and most apparel is under $250). The space is also touched with the label's signature quirk, decorated with comedy albums by the likes of Phyllis Diller and the Brooklyn Superhero Supply Co. Make it a point to visit soon, as this pop-up shutters October 31st.
· Jack Spade [Official Site]