Launches and Releases: Who What Wear Parlays Into Publishing

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Following in the footsteps of The Sartorialist and The Selby before them, LA-based fashion website Who What Wear is preparing to launch a book during New York Fashion Week. Co-editors Hillary Kerr and Katherine Power filled Fashionista in on the details, revealing that the project has been nearly three years in the making—after all, the duo was first approached by their literary agent just six months after their site launched in 2006.

In addition to what Kerr calls "evergreen" topics (e.g. how to incorporate a celebrity's style into one's personal style, how to dress for different body types), the book's main draw is set to be an outfitting guide tailored for 20 common situations. "It’s one of those things?when you don’t live with roommates or your friends anymore there’s that moment when you’re getting ready for whether it’s a job interview or a date or a high school reunion and you’re trying on outfits and you’re like what am I supposed to wear to this?" explains Kerr. "You want someone to bounce outfit ideas off of and we wanted the book to stand in for that."

According to Power, this is just the latest step towards transitioning the site into a full-blown magazine, which, she says, was the plan from the beginning. Celebrity interviews and an uptick in beauty content (and daily content in general) are next on the duo's quest towards the print world—it's a fairly uncharted backwards progression, so we'll be interested to see how it the experiment pans out.
· Life With Who What Wear [Fashionista]
· Who What Wear [Official Site]