Selling Power

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Apparently the impact of celebrity endorsement may be far less significant than many marketers may have previously thought. According to a recent survey, in response to the question of whether or not a celebrity being photographed with a particular product makes the item itself more appealing: "just 8 percent said seeing the celebrity makes them more likely to buy the product, vs. 12 percent saying it makes them less likely. But a landslide 78 percent said it doesn't affect them one way or the other."—Alisa Gould-Simon [Ad Week]