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All the Rage has spoken with West Coast Vogue editor Lisa Love, in hopes of getting some more dirt on the global shopping extravaganza that is Fashion's Night Out. As it turns out, Love is hosting a "trend presentation" at Neiman Marcus in Beverly Hills, which will run in tandem with a live jazz band, New York-style hot dogs and cheesecake, runway shows from as-yet-unnamed designers, and "special gifts with purchase."
Love tells the blog: "It's not about going out and spending $20,000 on a bag in a poor economy...It's about supporting the industry even just by buying some perfume or a T-shirt. Because if people aren't supporting the industry, we're losing jobs." As are lots of other industries, to be sure—but, the more we think about it, allowing shoppers to meet designers face-to-face is a pretty smart way of humanizing them and eliciting the loyalty (and sympathy) that the industry is looking for. Even so, we're not sure how much people will actually be spending on the night with so many distractions in place...it'll be interesting to see how the experiment plays out.
· Fashion's Night Out in LA [All the Rage]
· Fashion's Night Out Expands Westward with Ron Herman, Maxfield [Racked]
· Fashion's Night Out [Official Site]