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British brand Superdry has made its first foray into the US retail scene with a boutique at the Hollywood and Highland Center. This debut comes in advance of a wider American rollout, marked by a New York City flagship that's due to launch this fall near NYU.
The label, designed by James Holder and Julian Dunkerton, combines the premium fabrics and bold graphics of Japan with a dash of vintage Americana. In the new Hollywood store, the wares are enhanced with a garage-like window display, where wooden crates and cans of old-timey motor oil set off plaid, rugby stripes, and retro graphics. As for the Japanese influence? It's hard to miss on a collegiate t-shirt emblazoned with "Osaka", which has apparently been a best-seller since the shop opened a few weeks ago.
· Superdry [Official Site]