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Last night, Geren Ford launched a new website, complete with an online shopping portal. But this isn't your average blouse-on-a-headless-mannequin kind of endeavour. Reports TheFashionList: "Organized by garment category, the 26 looks are perfectly merchandised & styled in the designer’s vision complete with accessories. The visitor is given a lookbook experience rather than a simple item by item show." The newsletter notes that more looks will be added to the site after Geren Ford's New York Fashion Week outing on September 10. [TFL]
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