Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Last night, Geren Ford launched a new website, complete with an online shopping portal. But this isn't your average blouse-on-a-headless-mannequin kind of endeavour. Reports TheFashionList: "Organized by garment category, the 26 looks are perfectly merchandised & styled in the designer’s vision complete with accessories. The visitor is given a lookbook experience rather than a simple item by item show." The newsletter notes that more looks will be added to the site after Geren Ford's New York Fashion Week outing on September 10. [TFL]