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She's already got a celebrity-endorsed boutique and a Target design collaboration under her belt, and now Intuition owner Jaye Hersh is attempting to conquer the publishing world too. On Thursday, August 27, the local retail mogul will be unveiling her first book, Hollywood Intuition, at The Grove's Barnes & Noble. According to Fashion Rules, "Jaye documents growing up to a single mother, how she became a Hollywood retail expert, and gives tips on how she’s helped some of Hollywood’s hottest...develop a true sense of style by listening to their intuition in order to consciously make fashion decisions a form of self expression." Get it? Intuition? It all makes sense now. [Fashion Rules]