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California Apparel News reveals that Maxfield quietly opened its doors at the Malibu Lumber Yard on July 21. But, unlike many of the center's other tenants who have beachified their offerings to suit the local vibe, the paper notes that the wares within are just as gothy and avant-garde as those in the West Hollywood store—an $11,000 mink coat and Lanvin men's shirts, for example. The store didn't return CAN's calls for comment, so there are no photos of the interior, but it is described as being "housed in a weathered barn which was built more than 95-years ago and transported to Malibu Lumber Yard. The one concession to sun and fun Maxfield made is the white interior of the 2,000- square-foot store." Also worth noting is that we think we can spot the phrase "Come On In" plastered on one of the windows—kind of a nice gesture, especially for those who might be intimidated by the imposing concrete structure that's the Melrose shop.
· Maxfield Goes Malibu: Look Inside Inflential Boutique's New Beachside Store [Trade Talk]