LA Times' David Lazarus: Gap Is Fundamentally Uncool

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In his latest web video installment, LA Times consumer columnist David Lazarus has taken on the Gap denim relaunch. His problem with the 1969 denim marketing campaign? While Gap is advertising the new line with cool-looking male models, he claims the guys who like Gap jeans (himself included) are generally uncool (clearly, he didn't notice that Joel Madden was at the LA launch party). His solution—which we think is meant to appeal to Gap's supposed core customer—is to replace the sexy models with..George W. Bush? But isn't he more of a Wrangler man? We must be missing something.
· Gap's New Premium Denim: Cool or Not? [To Live and Buy In LA]
· Now Open: Gap's Pop-Up Brings High Style and Low Prices to Robertson Blvd [Racked]