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RackedWire: Los Feliz Retailers Throw a Block Party; Gap's 1969 Denim Hurtles Into the Digital Age

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Patrick Robinson in Gap's new ad campaign—did you know he's a beekeeper?!

LOS FELIZ: The buzziest block on Hillhurst Ave.—the one that now includes Steven Alan Outpost, Vamp Shoes, Panty Raid and Carol Young all within steps of each other—is celebrating its awesomeness with a block party tomorrow night. Fueled by snacks and Cava from Silver Lake Wines, you'll have the opportunity to mingle amidst discounts at the neighboring shops, like 15% off Carol Young's eco-friendly Undesigned range. Plus, Panty Raid is throwing a particularly special party for its grand opening, taking 10% off the whole store for the entire day. Block-wide festivities will be on from 7pm-10pm. [Racked Inbox]

FACEBOOK, iPHONE, GAP STORES: It turns out that Gap's Robertson pop-up store is only the tip of the iceberg that is its 1969 denim launch. The retailer's revamped jeans collection rolled out in stores nationwide today, and with it, an interactive campaign dubbed "Born to Fit." On Facebook, the brand has posted several videos touting the new range's various fits, while inviting fans to upload their own content explaining what they were born to do (Patrick Robinson was kind enough to demonstrate, above). An iPhone app has also been launched, which, among other things, "unlocks special denim discounts when users are near a Gap store." Finally, the brand is planning to host the "world's largest simultaneous acoustic concert" at 700 stores around the country on August 20th, whereby bands will be providing the soundtrack to $20-off denim coupon madness. As you can see, when GAP totally rejiggers their jeans, it's a pretty big deal. [Racked Inbox]