Shopping Via Satellite

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The TV shopping networks are pushing designer collaborations more than ever, hoping to up their cool quotients in the vein of Target and Gap. Up-and-comers like handbag designer Cate Adair and jewelry duo Tuleste Market have been snatched up by QVC, while YSL muse Loulou de la Falaise and luxury leathergoods designer Carlos Falchi have both designed accessories collections for HSN. But some warn that these networks still may have enough fashion creed for labels to reap long term rewards. Luxury consultant Suzanne Hader tells WWD: "if certain brands want to go back to prestige, they will have to invest quite a bit of money and resources in their branding efforts to differentiate from the brands they were on HSN or QVC,” [WWD, sub. required]