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Launches and Releases: TenState Denim Helps You Find Enlightenment Through Pocket Studs

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Den-Om. Images via <a href="http://www.denimology.co.uk/2009/07/tenstate_denim.php">Denimology</a>
Den-Om. Images via Denimology

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Today in questionable denim concepts, we bring you a new label inspired by the tenets of Buddhism. Fred Naggar, formerly of Rock & Republic and William Rast, has recently launched his own line called TenState, which Denimology informs us is "derived from the Buddhist concept of ultimate knowledge, ultimate power and ultimate bliss." The LA-based Naggar tells the blog that his main goal is to "empower" customers: "From the perfect fit, to the intricate wash, to the soft fabric, and even to the thread combination and hardware, it's the blend of all these elements together that makes TenState." And, might we add, every other (secular) denim brand on the market. Plus, we have a feeling that Siddhartha Gautama probably wouldn't have condoned paying what we can only assume will be premium denim prices for pre-shredded skinny jeans. But maybe we're just not empowered enough to get it.
· TenState Denim [Denimology]
· TenState [Official Site]