Launches and Releases: Forever 21 Gives Fast Fashion a Twist

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Images via Forever 21

When it comes to Forever 21, "collections" as the rest of the industry knows them don't really exist—after all, it's hard to make a cohesive statement when you're churning out new trends on a daily basis. But the brand is seeking to change all that with Twist, a new series of monthly capsule collections inspired by all things vaguely termed "Young Hollywood." For example, the circus-themed debut range appears to be loosely based on Britney's latest tour, all ringmaster jackets and bustier tops (but trading the PVC hot pants for G-rated tulle petticoats). And, in typically speedy fashion, you'll need to act quickly if you want to step right up to Cirque 21—in four weeks time the whole collection will disappear forever, allowing room for 45-55 new pieces to debut around a different theme. We're sure the CFDA members, who spent yesterday complaining about fast fashion's disruption of their seasonal trend cycle, would be absolutely thrilled with this development.
· Forever 21 Twist [Official Site]
· Save Fashion: Designers Meet to Discuss the Future of Fashion Week [Racked NY]