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The patio at Echo Park bookstore Stories. Image via <a href="http://www.apartmenttherapy.com/la/inspiration/color-inspiration-stories-bookstore-in-echo-park-090098">Apartment Therapy</a>
The patio at Echo Park bookstore Stories. Image via Apartment Therapy

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· Taking design inspiration from Echo Park's Stories bookstore [Apartment Therapy]
· Fresh & Easy opens in Pasadena, more SoCal stores coming [Fresh & Easy]
· Endovanera's David Hershberger is inspired by "things that evoke fear", like ninjas [JC Report]

· Marc Jacobs adds swimwear to kids' line Little Marc [WWD, subscription req'd]
· Newly emerged: Jil Sander's perfume ads starring Julia Restoin-Roitfeld [Now Smell This]
· Young designers rally against Chicago boutique Jake, which stopped paying them when the economy turned sour [NY Times]

· Cocoberry, Woodland—guess which big retailers these Indian brands are knocking off? [NY Times]