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After Forever 21's success with adding swimwear and a plus-size line, Faith 21, earlier this season, it seems that the low-cost high-trend retailer is looking to use the momentum to add even more departments.
WWD clues us in to F21's intent to charge headfirst into the beauty and housewares markets to help fill the huge floor space of the 15 Mervyn's stores they're converting.
This move reminds us a bit of MUJI, whose huge Asian stores boast of sizeable beauty, furnishings and even grocery sections, but even H&M's home line hasn't made it out of Europe yet. At least they design original objects, whereas we're pretty sure that Forever 21's attempts will mirror Twilight's attempt at perfume design.
· Expanding Footprint [WWD, subscrip req'd]
· IKEA's New Nemesis: H&M Home [Racked]