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Eva by the Sea

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Santa Monica Place has added a new tenant to its roster—Eva Varro, a Hungarian-born, LA-based designer known for her wild prints and "reasonable" prices. Although her pieces are sold at Bloomingdale's and Nordstrom (both anchor stores at the mall), Varro is choosing to launch a standalone boutique alongside such leading lights as Kitson, Ed Hardy, and True Religion, all sure to appeal to the 3rd Street Promenade tourist throngs. The mall is due to open in August 2010. [WWD, sub. required]