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Kids Shopping Made Easy

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Yesterday, neighborhood blog Franklin Avenue commented on the high density of childrens' shops in Eagle Rock—but it turns out that the Eastside's kid-friendly retail contingent extends far beyond that. Case in point: a group of ten boutiques from Silver Lake, Los Feliz and Atwater Village have banded together to launch the Eastside Kids Club, which offers members 10% off children's purchases, plus periodic raffle prizes. Participating shops include design store Yolk, craft shop Reform School, and clothing boutiques Juvie and La La Ling (a full list can be found on the group's blog). Summer baby shower shopping just got a whole lot easier. [Racked Inbox, Previously]