Sonic Youth Seizes Origami Vinyl in One-Day Takeover

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Just two months after we dropped in on its opening day, Echo Park record store Origami Vinyl has been hijacked by Sonic Youth. No, owner Neil Schield isn't bound and gagged in the shop's back room— he's willingly turned his shop over to the band in honor of their new album, The Eternal.

As LAist reports:

Sonic Youth has designed and chosen everything from the storefront to the "staff music picks," and tonight's event will include live performances by two hand-selected bands, Pocahaunted and Shiloe. In addition, exclusive Thurston Moore vinyl, limited edition artwork and even free Sonic Youth-inspired Two Boots pizza will be a part of the festivities.

Schield goes on to tell LAist that the success of his neighborhood record store is surprising even him. "Business has been incredible and it's actually exceeded our expectations," he reveals, adding that "Carson [Daly] wants to shoot his show here one night this week. So now it's going to go national, which is a whole other thing. All this stuff is organically happening, because nothing's really changed as far as promotion. It's just me sending out e-mails to our list." Sonic Youth and Carson? Take that, iPhone.
· Neil Schield Talks About Origami Vinyl's First Two Months and Today's Sonic Youth Takeover [LAist]
· Now Open: Origami Vinyl Draws a Crowd in Echo Park [Racked]
· Origami Vinyl [Official Site]