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Think Beethoven, and your thoughts probably don't turn to polo shirts. But the legendary composer is, in fact, the inspiration behind LA-based menswear label Ludwig, whose first-ever boutique has just opened in Chinatown. According to its website, Ludwig's trio of creators aren't so much inspired by powdered wigs and cravats as Beethoven's massive output and artistic prowess. They've channeled this into lots of nylon jackets, denim, and subtle graphic tees (a few of which do actually read 'Listen to Beethoven'), all of which will soon be joined by toys, accessories and books. Plus, California Apparel News reports that the brains behind the brand will soon be opening a "mixed martial arts gym" a few doors down from the new shop, which is almost as obvious a move as naming your streetwear label after a classical composer.
· Ludwig: The Composer's New Clothes [California Apparel News]