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Apparently, when the French think LA, they think Kitson's screen-printed tees and jokey hand-held signs proclaiming "Just Drive!". Fair assessment or not, these are just a few of the items that have been chosen to represent our fair city at Parisian department store Le Bon Marche, which is hosting an exhibition of all things LA this August. Los Angeles magazine's fashion editor, Laurie Pike, reported back from a dinner feting the event, at which she learned that Current/Elliott denim and Bauer pottery will also be serving as LA envoys for the shop. In addition to the merch, Pike reveals that writer/jewelry designer Liz Goldwyn will be creating an art installation to set the mood, featuring swaying palm trees and an exclusive Beach Boys-inspired "pop ditty" written by producer Money Mark.
While we get why each of these elements was chosen—all have helped shape the way the rest of the world sees LA—we almost wish the organizers had gone for merchandise that's a little more unexpected (the Costume Department / Posso the Spat collab we featured yesterday immediately springs to mind). If you were trying to show Europe what LA fashion and culture are all about today, what would you pick?
· Ohh La L.A. [The Chic Leak]
· Le Bon Marche [Official Site]