Meet Ricky Hollywood, The Baby-Daddy Formerly Known as Levi Johnston

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Now that Bristol Palin ex Levi Johnston has a family to think about, he's had to take time out of his busy target shooting schedule to earn child support money. Naturally, he's decided to try his luck in Hollywood, and since work boots and camo don't exactly scream "next big reality TV star", Johnston's bodyguard, Tank Jones, has taken on the role of style consultant.

The Daily Beast accompanied the duo on a recent shopping trip in Downtown's Fashion District, witnessing Johnston's palpable (and understandable) horror at the "sequined jackets", "pink fedoras" and "bedazzled t-shirts" in his midst. But, taking a cue from Beyonce's Sasha Fierce, Jones came up with a plan to lift Johnston from his mediocrity. “What we did was, we came up with an alter ego, Ricky Hollywood,” he tells the site, although we can't help but think Jones is secretly channeling Ricky himself. "We go places and people think you look like the celebrity,” Johnston notes. But what else would you expect from a man who matches his rings and watches to the exact color of his suits?
· Shopping with Levi Johnston [The Daily Beast]