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The Death of the Pop-Up Shop?

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Style File is calling for an end to pop-ups, and they're making a pretty good case. "When Rei Kawakubo opened the first Comme des Garçons Guerrilla Store in 2004, that was a subversion. Designer boutiques are 'supposed to be' on grand thoroughfares like Fifth Avenue; Kawakubo opened her Guerilla Store in a scarred part of what used to be East Berlin. Designer boutiques are also supposed to be shiny and aspirational; Kawakubo occupied 750 square feet of raw space. Etc. Now, most of the pop-ups advertised coast to coast are glorified sample sales, or call-outs to large but otherwise unexceptional displays of merch in long-established stores." If pop-up shops disappeared, would you miss them? [Style File]