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Madison's old boutique hasn't even been vacant for a month, but a new tenant is already primed to move in. Norwegian label Moods of Norway will be celebrating its soft launch in the space next weekend, with three days of ice cream, tractors, and waffle-making grandmas.
A preliminary glance at the brand's website revealed merch just as zany as the idea of a tractor on Robertson—think electric blue plaid shorts suits for the guys, psychedelic print maxidresses and batwing tops for the ladies. But further digging revealed some more subdued looks, like colorblocked hoodies and sneakers in the men's section, and tailored shorts and blazers for women. Prices seem kind of steep ($50 for a graphic tee, over $100 for a hoodie)—but in our opinion, any designers that refer to their collections as "super duper" and give props to their grandmas on their website deserve a second look.
· Moods of Norway [Official Website]