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The new H&M at the Westside Pavilion opens in about two weeks, on June 11. Now, we don't anticipate quite the degree of opening-day chaos that's currently accompanying the opening of New York's latest branch of the Swedish retailer, where people started lining up outside at 6:30 this morning. But H&M is known for its opening day perks, and we're guessing at least a few mall rats will show up to get their hands on gift cards worth up to $100, which H&M will give to the first 100 comers.
· New Store in LA at Westside [H&M via B&S]
· Lineblogging: H&M UES Readies the Red Carpet [Racked NY]