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Forever 21 Copying Case Goes Before the Jury

Top row: Forever 21. Bottom row: Trovata. Image via <a href="http://www.wwd.com/retail-news/trovata-forever-21-copying-case-set-for-trial-2101514?browsets=1239626387453">WWD</a>
Top row: Forever 21. Bottom row: Trovata. Image via WWD

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Yesterday, Trovata wrapped up their legal arguments against Forever 21, which stands accused of ripping off the local label's designs. This is, as we've noted, the first time Forever 21's been taken to trial over their ongoing habit of finding inspiration in the work of other designers, so the verdict should have major repercussions on the future of fast fashion.

Lawyers for both sides made colorful closing arguments. Trovata's representation argued that Forever 21 showed “a chilling lack of remorse" in stealing "the ‘twisted preppy’ look for which Trovata is known and praised," while Forever 21's lawyer, who's clearly good with the descriptive language, countered that "you would need a telescope, or at least binoculars” to see the resemblance. The jury convenes today, minus telescope, to deliberate.

Meanwhile, Forever 21's expanding, according to the LA Times shopping blog. They've struck a deal with bankrupt department store Gottschalks to purchase three of their locations and take over the lease on at least another 14.
· Trovata, Forever 21 Lawyers Give Closing Arguments [WWD, subscription req'd]
· Forever 21 continues expansion by bidding for Gottschalks locations [LAT]
· Forever 21 Head Seems Oddly Lacking in Knowledge [Racked]

FOREVER 21

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