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Tomorrow, British designer Matthew Williamson's second psychedelic collection for H&M hits stores, and unlike round one, which only appeared at select stores, this set will be available in nearly every H&M in the country. You'll be able to find the expanded line at the Beverly Center, like last time, but it will also be at the H&Ms at 8580 Sunset Boulevard, 6922 Hollywood Boulevard, Americana at Brand, and Santa Monica's Third Street Promenade, as well as the ones in Pasedena and Arcadia.
Also new this time: Menswear. This is Williamson's first-ever attempt to dress dudes, but if all goes well, he'll add men's looks to his own collection, according to WWD. "The collection tells the story of an English gentleman who travels to Cuba for vacation and returns via the Greek islands," they report, which means it's punk-inflected, breezy, and very, very bright.
Because the clothes go on sale at 1,600 stores at once, and because H&M specifically wants them to be accessible throughout the season, we don't think you'll need to be quite as aggressive with previous collaborations. That said, the Beverly Center stuff sold out in seventeen minutes last time, so take a look at Fabsugar's slideshow of the full collection, determine if there's anything you can't live without, and set your alarm accordingly.
· Above the Fray: Matthew Williamson for H&M Launches at the Beverly Center [Racked]
· @bluePRintFashion [Racked]
· Matthew Williamson For H&M Summer Collection, Piece By Piece [Fabsugar]