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Now Open: Anzevino and Florence Light Up West 3rd

By Erin Magner

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As Blackburn & Sweetzer reported last week, the Anzevino and Florence studio has been uprooted from Downtown LA to West 3rd Street. The LA label's new boutique and workspace opened on Saturday, a minimalist, slightly industrial nook that hardly resembles the hair salon it used to be. "When we moved in, it looked like the Golden Girls set," joke designers William Anzevino and Richard Florence. Just days before, they'd finished painting the mint green and peach walls stark white, replacing the stylist stations with fixtures scored from an old sewing factory.

These makeshift rails bear all four of Anzevino and Florence's collections: The main men's and women's lines; Laugh Cry Repeat, a lower-priced women's line composed of intricate jersey pieces; and I Hate Fashion, a t-shirt brand that's stocked in Urban Outfitters. The duo plan to use the boutique as a testing ground for new projects, from jewelry to home items to the shoe collection they'll be launching next spring. They also hope to introduce a boutique exclusive each month, "special, low-priced basics" that will all cost less than $50.

Anzevino and Florence claim West 3rd's steady foot traffic was the impetus for their move, adding "We never got to interact with our customers downtown." To that end, they'd also like to start hosting free community events in the shop, like art shows, palm readings or Japanese language classes. But you don't have to wait until then to welcome the designers to the neighborhood—they're throwing an opening party in a few weeks, sure to have plenty of surprises of its own.
· Shops - Anzevino and Florence Opening on West 3rd! [Blackburn & Sweetzer]
· At BOXEight: Anzevino and Florence, Boy Meets Girl [Racked LA]