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Relocations: Scout's Pared-Down Hollywood Home

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The Hollywood and Highland area may be best known for its white sneakered tourist contingent, but it looks like that may be about to change. As we mentioned earlier this week, Scout has re-opened at 1646 N Cherokee Avenue, bringing its womenswear line and vintage selection to the once fashion-starved neighborhood.

It's not just the address that changed with the boutique's northward move - the store will no longer be carrying labels other than Scout Collection, and owner Joseph Grana has decided to do away with menswear completely (save for a few select vintage pieces). "I want to keep the sales floor sparse," he explains, adding that it will allow for a quicker rotation of vintage pieces. A second floor will serve as Grana's work area, and will also house a special selection of vintage pieces for stylists and private customers.

Despite the fact that Scout's former West 3rd Street home is considered to be on one of the most walkable streets in LA, Grana reports that both foot traffic and general vibe are heightened in Hollywood. And with Cavern and Cerre newly open on the next block - not to mention rumors of other retailers sussing out the adjoining spaces - a new destination enclave may just be taking shape.
· Reopenings [Racked LA]
· First Look: Cavern, Cerre and Scout's New Hollywood Digs [Racked LA]
· Scout [Official Site]


8021 Melrose Avenue, Los Angeles, CA 90028 323-461-1530 Visit Website