Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
In order to make sure their denim looks authentically vintage, Earnest Sewn's designers study the wear and tear in older models. There's no better way to find real patterns of wear than in jeans that have really been worn, so right now the company is asking longtime shoppers to bring back their beat-up denim for observation. Give them a pair of used Earnest Sewn jeans, and you get 30% off the price of a new pair for your troubles. Bonus: If they wind up designing a new look based on your pants, they'll name it after you.
· Everything old is new again with Earnest Sewn's Vintage Exchange Program [All the Rage]
· Earnest Sewn [Official Site]