Ed Hardy Wine Is Just the Tip of the Iceberg

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We'd like to apologize for misleading you a few weeks ago when we ran a photo of Christian Audigier wine bottles with a story about Ed Hardy wine. In our defense, it's really hard to keep Audigier's brands straight—which might be his goal. In an article about the French trash impresario's attempts to take over the world, the LA Times explained: "The Audigier empire is pillared on a single brilliant concept, which is the ecumenical emptiness of branding itself." In other words, they really likes putting their name on things.

Here, for example, is a list of Ed Hardy brand beverages: "vodka, beer, energy drinks, coffee, tea, whiskey, tequila, energy 'shots,' something called 'structured water.'" (Adds the Times zingily: "It is now possible to go from cradle to rehab drinking only Ed Hardy-branded fluids.") The company is also planning to produce Ed Hardy-brand toothpaste, toothbrushes and floors for "celebrity dentist" Eric Fugier. The wine itself is only available at Whole Foods, and the Times says it's "not half bad." If you'd like to get the improbably-proportioned geisha on your own bottle autographed by the master himself, stop by the Venice Whole Foods at 225 Lincoln Boulevard this Saturday, May 2nd, from 3pm to 5pm, where Audigier will be entertaining fans.
· Things You Don't Expect to Find at Whole Foods: Ed Hardy Wine [Racked]
· Ed Hardy wines? Christian Audigier's branding machine grinds on [LAT]
· Ed Hardy Wines [Official Site]