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Fred Segal isn't exactly a stranger to reality TV—watching rich people shop is practically a television genre unto itself, after all—but now it's getting its very own Bravo show. "The show in development will document the daily drama at Santa Monica clothing retailer Fred Segal," reports Reuters, promising a behind-the-scenes look at the lives of the sales staff as they deal with high-end customers and compete with each other for commissions. While nothing can ever fill the Project Runway-shaped hole in our hearts, this sounds like it's going to be much more entertaining than Stylista.
· Fred Segal store set for reality series [Reuters]