SPONSORED POST: What is whatisthenewblack.tv?

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As late, we've gotten a bunch of emails from friends of Racked asking essentially the same question. "What is 'whatisthenewblack.tv'? I've seen it mentioned everywhere," emails one. "I'm assuming this whatisthenewblack.tv ad popping up all over town is a new television show, but not sure. Do you know?" Asks a third, "Have you all seen whatisthenewblack.tv? I keep seeing it online, but it's not branded and no one seems to know who's behind it." Alas, neither do we. Your best guesses and educated guesses in the comments, please!