Things You Don't Expect to Find at Whole Foods: Ed Hardy Wine

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Ed Hardy knows exactly how you feel about Ed Hardy. You're tired of the tiger tattoos, tired of the bedazzling, tired of the idea that a sweatshirt becomes an object of art if you toss enough design elements onto it. Ed Hardy knows all this, and that's why the company has decided to take things in a classier direction. Via Blackburn & Sweetzer, we bring you Ed Hardy wine. It comes in rosé and Chardonnay, and it's available at Whole Foods. Lest you think this is one of those uncool wines the lamewads drink, the brand's official name seems to be The Cool Wine. We assume it carries a nice topnote of hair gel and Axe body spray.
· Drinks—Ed Hardy Rose or Chardonnay, Anyone?Anyone? [Blackburn & Sweetzer]
· Mmm Bedazzled Pinot and Tattooed Rose [EightFourFourNine]
· The Cool Wine [MySpace]