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How to Fill Your Mall During a Recession: Free Parking

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Since the Americana at Brand started offering free parking back in February, the mall has seen a noticeable jump in visitors. Senior General Manager Jack Levy tells the Glendale News Press that attendance has grown 30% Mondays through Thursdays, when the new parking rules apply. For the record, this apparently had nothing to go with the Galleria:

The move was not influenced by the adjacent Glendale Galleria, where many shoppers have enjoyed free parking for years and had continued parking at the mall and walking across the street to the Americana to avoid the rates there, Americana officials said.
Then they added, "Glendale Galleria? What's that?"
· Free Stuff: Americana at Brand No Longer Charging for Weekday Parking [Racked]
· Free parking brings in patrons [Glendale News Press]