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COLA Throws Hat Into Fashion Week Ring

Brian Lichtenberg SS09 at BOXEight Fashion Week, October 2008
Brian Lichtenberg SS09 at BOXEight Fashion Week, October 2008

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When we didn't see Brian Lichtenberg, Fremont and Joyrich on this season's BOXeight schedule, we assumed they were still recovering from last October's event. But it turns out they've defected for The City of LA (COLA) Fashion Week, which will be kicking off Market Week at an as-yet-undisclosed location in Downtown's Fashion District. Along with the aforementioned designers, B.Son, Eksempel, and COA will take to the runways between March 20 and 21—although COA, confusingly, is also listed on the BOXeight schedule.

According to founder Dani Michelle, "This event is about showcasing designers who share the same vision and a common understanding of the inspiration a runway show is to the fashion business. COLA is about encouraging and supporting this city's talent. Our desire is to set a standard of sophistication that will invite fashion moguls and originals back to the West Coast." A pretty lofty goal, but given the absence of celebrity lines and tacky swimsuit labels, we think this seems like a good start.
· BOXeight Announces LA Fashion Week Lineup [Racked LA]
· The Curious Case of LA Fashion Week [Racked LA]
· City of Los Angeles Fashion Week [Official Site]