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For more than seven years, Gelson's grocery store in Hollywood has been operating a giant sign that reads "Mayfair Market." This isn't exactly wrong, since Mayfair and Gelson's are owned by the same company, but it's not exactly right either, Mayfair not being in any way the name of that particular supermarket. Yesterday, the company finally made the switch, and an intrepid (obsessive?) tipster photographed the historic occasion. Enjoy the sign-swapping magic, above.
· Gelson's Hollywood [Official Site]