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A few weeks ago, fine jeweler Pascal Mouawad announced plans to open a Melrose Avenue boutique "near Madison and Fred Segal". As it turns out, Mouawad is taking over the old Cadeau Maternity space at 8113 Melrose Ave, according to a remodeling notice posted on the door. With neighbors like these (and plans to open an in-house bar and coffee shop), the purveyor of massive diamonds is clearly trying to court LA's younger set—kind of interesting, especially considering that there are tons of vacant storefronts on the more chi-chi stretch of Melrose Place, where one might normally picture a heritage jeweler setting up shop.
· Storecasting: Mouawad Jewelers to Open on Melrose [Racked LA]
· Discontinued: Cadeau on Melrose [Racked]
· Mouawad [Official Site]