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There are few LA shops that get more Us Weekly play than Intuition, so perhaps it's not surprising that owner Jaye Hersh would leverage that notoriety into a collection for Target. Due to launch in July, the Hollywood Intuition line is designed to bring celebrity trends to the mass market, from sunglasses to scarves, handbags to hats.
And, because no Midwestern secretary can be trusted to attempt the Jessica Simpson headscarf tie on her own, clear usage instructions will accompany each accessory. As Hersh told WWD "The products that we're featuring will actually be very instructional to the guest. 'This is how you wear a belt bag and turn it into a shoulder bag.' We'll present all that as a story. The way it's merchandised will be unlike anything Target's done before." We couldn't be more relieved—executed the wrong way, an incorrectly slung belt bag could easily snowball into disaster.
· Target to Launch Intuition Line [WWD, sub. req.]
· Intuition [Official Site]
· Target [Official Site]