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We'll admit that when we first came across the concept of Apliiq, we were a little underwhelmed. "Apliiq puts textile art on everyday apparel," the brand's website explained. So...they sew patches on things? Pretty much, but there's slightly more to it than that. The Apliiq folks sell their own customized clothes, hi-tops and accessories, although they will also add swatches of fabric to anything you bring them. The clothing on their website is incredibly simple, but they've clearly thought a lot about how make clothes in a way that's not wasteful or expensive. Even if the results are minimalist, the ideas behind them feel timely. In a month when both Erin Wasson and Rachel Zoe have suddenly decided to divest themselves of all their extra stuff, the idea of a clothing line that makes old t-shirts new seems very on-trend. In any case, you can decide for yourself what you think: The company just opened a workshop downtown at 548 S. Spring Street.
· Apliiq [Official Site]
· Above the Fray: Ravaged Rails Await at Erin Wasson's Garage Sale [Racked]
· Above the Fray: Rachel Zoe Sells Cuffs for a Cause at Decades Two [Racked]