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The "Twilight" party at Kitson this weekend was quite a success, according to WWD, which reports "hordes of squealing girls" in line to buy the newly released DVD and check out lovelorn-vampire—branded clothing. As we suspected, sparky teen heartthrob Robert Pattinson didn't show, but cast members Ashley Green, Rachelle Lefevre and Kellan Lutz all put in an appearance. Why should you care, dear reader who is over the age of 16? Because this is only the beginning. "The line will be extended to department stores and will be followed by a second line planned to accompany the movie franchise’s next installment, 'New Moon,' in November," says WWD. And Hot Topics in malls across the nation continue to sell out their own brand of Twilight apparel, meaning that the trend couldn't be more undead.
· This Weekend, "Twilight" Comes to Kitson [Racked]
· 'Twilight' Fashion Frenzy [WWD]