Storecasting: Mouawad Jewelers to Open on Melrose

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

You might think it was a bad time to be a "jeweler to royalty and celebrities," as the Mouawad website describes itself, but the company has been pushing bling since 1890 and they're not going to let a little recession stop them. At Nicole Richie's House of Harlow launch party last week, scion Pascal Mouawad told Fashion Rules that he'll be opening up a new store on Melrose in the next few months. The store, "near Madison and Fred Segal," will come equipped with an espresso bar and a bar bar, which strikes us as a very recession-friendly idea: Even if shoppers aren't willing to buy jewelry right now, they'll probably at least spend a couple bucks on a drink while they're browsing.
· Mouawad Jewelry to Open a New Boutique on Melrose [Fashion Rules!]
· Mouawad [Official Site]