clock menu more-arrow no yes

Filed under:

In the Window: 'Shopaholic' Takes Over Paige Premium Denim, Beckley

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Robertson's Paige Premium Denim and Melrose's Beckley have transformed their windows in homage to Confessions of a Shopaholic, which debuts this Friday. And apparently the marketing push doesn't stop with branded bags. A visit to Paige's website revealed the brand has gone so far as to debut a new style called the 'Paigeaholic,' an ankle-length cigarette style inspired by the film.

Gratuitous as they may be, we suppose cross-promotions like these make good business sense in such desperate times. Let's just hope Paige doesn't start stitching Isla Fisher's face onto any back pockets.
· Paige Premium Denim [Official Site]
· Beckley [Official Site]
· Confessions of a Shopaholic [Official Site on Bluefly.com]