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Pop Ups: Rock & Roses in West Hollywood

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Never ones to ignore the smell of wet paint, we were lured into the vacant De La Espada showroom on Melrose to find a massive wall being covered in graffiti. As it turns out, the space is being transformed to host another Valentine's Day pop-up, this one put on by Hollywood's Flaming Flower Productions.

From February 9th to 14th, floral designer Justin Howard will be creating bespoke rose bouquets in his typically rock-inspired style (his credits include everything from Golden Globes gifting suites to E! Network stage sets). DJs will be spinning and a hairstylist will be on hand to prep patrons for the big night, with all hair trimmings and a portion of the event's proceeds being donated to Locks of Love.

"Just because the economy's bad, it doesn't mean people shouldn't be able to buy kick-ass flowers," says Howard, who will be selling arrangements at a discounted price for the event. Hey, that just means more money to spend on lingerie and peanut butter cups.
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