clock menu more-arrow no yes mobile

Filed under:

Pop Ups: Rock & Roses in West Hollywood

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Never ones to ignore the smell of wet paint, we were lured into the vacant De La Espada showroom on Melrose to find a massive wall being covered in graffiti. As it turns out, the space is being transformed to host another Valentine's Day pop-up, this one put on by Hollywood's Flaming Flower Productions.

From February 9th to 14th, floral designer Justin Howard will be creating bespoke rose bouquets in his typically rock-inspired style (his credits include everything from Golden Globes gifting suites to E! Network stage sets). DJs will be spinning and a hairstylist will be on hand to prep patrons for the big night, with all hair trimmings and a portion of the event's proceeds being donated to Locks of Love.

"Just because the economy's bad, it doesn't mean people shouldn't be able to buy kick-ass flowers," says Howard, who will be selling arrangements at a discounted price for the event. Hey, that just means more money to spend on lingerie and peanut butter cups.
· First Look: The Lake and Stars at TenOverSix [Racked]