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An excerpt from the email, above
Dear Matt Bernson: We genuinely like you and your gladiator sandals and your whole beach goddess design ethos. We just wish you'd refrain from sending us emails about our feet. Exhibit A, from today's blast: "A wonderful and warm greeting to you and your beautiful feet, from all of us here at Matt Berson Designs!" (That's the first sentence, mind you.) Exhibit B, from later in the email: "We think you are beautiful. Especially your feet. Your gorgeous, under-appreciated feet." Honestly? We think our feet are appreciated exactly the right amount. But we do like that if you type the promo code "pray4sun" into your website at checkout, we get 15% off. That's the sort of attention our feet are willing to accept.
· Matt Bernson [Official Site]